在專門規畫活動的行銷機構Gioform行銷部門實習。因為公司要拓展亞洲市場，所以協助管理Facebook粉絲頁，用中文發佈文章，吸引亞洲遊客，同時也以幫公司找到8家台灣和中國的巧克力公司與機構協會。Eurochocolate巧克力節是公司一年當中最重要的活動。除了活動開始前在社群網站上宣傳、和贊助商討論攤位擺設、幫忙準備記者發表會和巧克力高峰會等前製作業。我最大的收穫是短短十天，在很多攤位學到不一樣的行銷策略。例如加倍佳棒棒糖（ChupaChups)和當地的儀隊合作舉辦遊行，將儀隊的指揮棒和棒棒糖聯想在一起，非常的引人注目。此外，還有幫忙準備羅馬舉辦Febbrica museo del chocolato活動的巧克力樣本、各個攤位的營業額細項建檔等等。對於國貿背景的我而言，學習到後端行銷、企劃的部份，多學習到一項專業能力。
‘‘To do what you have not done is called growth, do what you don’t want to do things called change, do what you dare to do things called a breakthrough.’’
— Warren Buffett
Because joined the marketing planning competition, I put the theory that learned into practice effectively in competitions. From this experience, understood that these is a gap between what I learned and what we will do in the future. That’s why I wanted to apply this internship program. As an international business student, I want to increase my international experience, according my major. I believe that work with people from different countries can make my foreigner language to higher level. Moreover, found a student shared her Italy internship program in Business Weekly magazine, wish I can be like her.
The company which I intern in is an agency specialize organize events, and most famous one is Eurochocolate festival. Before Eurochocolate, started post on every social media, discussed the stand’s details with sponsors, and prepared for the press conference and chocolate summit. During Eurochocolate festival, learned variety of marketing strategies from each stand. Knew the importance of interacting with customers, as well as tasted chocolate from whole world. Also, understood the history of chocolate and the process of making chocolate from bean to bar.
Besides work, I traveled out of Perugia with my friends. From accommodations to traffic, all of all were searched by our own. Even thought there were lots of wonderful memories, there’s also some tough time. When we visited in southern Italy, my suitcase was stolen during the night bus from Bari to Perugia. At that time, I was super depressed and wanted to cry, however, I didn’t cry and panic. Just asked the bus driver what can I do for solve this problem. I think it called growth. The night before left Italy, I was robbed by a scooter rider on the street in Rome. At once, I wasn’t feel scared but grabbed my bag vigorously. Seemed can face challenges and be calm down to solve the problems. This is what I can’t learned in Taiwan.
‘‘When you talk to people in their foreign language, they will talk to you with the brain; however, when you talk to them in their native language, they will talk to you with the heart.’’ I have ever heard of this from the person who learned many languages by himself. Always afraid of making mistakes about my Italian pronunciations or grammar, therefore I don’t dare to greet in Italian. Thanks to this experience, I learned that no matter how poor my Italian is, Italian people won’t care as much as I thought. The point is trying your best and getting my foot in the door bravely. Once greeting with Italian in Italian, they become more delightfully and aggressively have a conversation with me.